| 1. |
Keyword Research: We perform keyword research to make certain the campaigns are employing proper keywords. |
| 2. |
Artistic Touch: We write custom and exclusive advertising content (titles and descriptions) to help make the most of click thru and conversion rates. |
| 3. |
Landing Page Detection: We spot the best existing destination or recommend improvements to smooth the progress of site level conversion. |
| 4. |
Employ Campaign Tracking: We work in association with web site owner to properly employ tracking codes to assist in tracking conversions. |
| 5. |
Advertisement Related Submission: We will upload and submit the keywords and associated text for approval at PPC Accounts. |
| 6. |
PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals. |
| 7. |
PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance. |
| 8. |
PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps. |
| 9. |
Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments |
| 10. |
Content Testing: We will perform periodic testing of new Content (Titles and Descriptions). |
| 11. |
SEO Ranking Report: We will provide a monthly analysis of an SEO Ranking Report to determine where site is ranked organically for keywords used in PPC Accounts. |
