| |
| Internet and Email marketing |
| |
| Internet marketing, famously known as Online Marketing or e-Marketing, is the marketing of products or services on the web. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. |
| |
| 1. Being there |
|
| More then a Billion people worldwide have access to the World Wide Web. Whatever Business one do, ignoring over a billion people is just impossible. You need to be present and visible if you want to be a part of that community. In other words you need to be on the web to show that you are interested in serving them. If you don’t, your competitors will be. |
| |
| 2.Making Connections |
|
| Business and marketing is all about networking and making connections with other people. Every smart marketing professional knows. It’s not about what you know; it's about who you know. Internet Marketing is like Passing out your business card to thousands, maybe millions of potential clients and partners, 24 hours a day, inexpensively and simply, on the World Wide Web.e |
| |
| 3. Passing the Information |
|
| Keeping your customers educated and informed is the best possible way to tell them why they should do business with you; imagine the possibilities, don't you think you could do more business? You can on the web. |
| |
| 4. Serving the Customers |
|
| Making information accessible is most important factor if you want to serve your clientele. You'll find even lots of ways to serve by using Internet technology. Think about making forms available for mortgages, or have your staff search for music record your customer is looking for. Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store? All this and lot more can be done, quickly, on the web. |
| |
| 5. Cash on Public Interest |
|
| With Web page information, anybody anywhere who can access the Internet and hears about you is a potential visitor to your Web site and a potential customer for your information there. |
| |
| 6. Moving with Time |
|
| Imagine the anticipation of "All materials will be made available on our Web site at 12:01 AM". The scoop goes to those that wait for the information to be posted, not the one who releases your information early. |
| |
| 7. Sales Uprising |
|
| Before people decide to become customers, they want to know about you, what you do and what you can do for them. Which you can do easily and inexpensively on the World Wide Web. Then you might be able to turn them into customers. |
| |
| 8. To make pictures, sound and film presentation online and accessible |
|
| What if your on-screen representation is impressive, people can only love it if they could see it in live? The album is great but without airplay, nobody knows that it sounds great? A picture is worth a thousand words, but you don't have the space for a thousand words? The internet allows you to add sound, pictures and movie files to your company's info if that will serve your potential customers. No brochure will do that. |
| |
| 9. To reach the market |
|
| The demographic of the internet user is the highest mass-market demographic existing till date. |
| |
| 10. To Answer FAQs |
|
| Whoever attends the telephones in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with you. Post them on a World Wide Web page and you will have removed another barrier to doing business with you and freed up some time for that harried phone operator. |
| |
| |
