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| J2EE or Java 2 Platform Enterprise Edition, it is popular software framework for server programming. It is used to solve issues which arise during web developments and operations in SEM. The ready availability of Java as an open source adds to its popularity. There are certain applications which due to certain reasons cannot be run on windows for such application Java is an option. |
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| J2EE is a structure on which server side operations are made in Java programming language. The Java provides webmaster with tools to create websites on which adding content or pages without ample of HTML work. The use of Java for websites with high volume is an intelligent decision as it increases the efficiency and profitability as well. |
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| A skilled webmaster uses the JavaScript very carefully to extract maximum benefits. The webmaster instead of depicting the text by Javascript, uses the modest rollovers with images. As spiders are Greek to Javascript, so webmaster always uses the HTML text links for navigation purposes. |
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| The Java scripts are used by optimizer without affecting the ranking adversely, by placing the contents of script into an external.js file. |
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| LANGUAGE=”JavaScript” SRC=”externalfile.js” > |
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| The External JavaScript saves the bandwidth by caching any recurring JavaScripts and Cascading style sheets. The length of the page is reduces which facilitates faster download. The search engines can be instructed to not to index the external JavaScript file in order to save their time. |
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| Some browsers may not support the Javascript in such cases the traditional method is the webmaster places the <nonscript> tag in between of the <head> and </head> tags in the page link. Some inexperienced webmasters tend to hide text by using <nonscript> tag, even if the page doesn’t contains Javascript. Due to the abuse of this tag the relevancy of the text inside <nonscript> tag is reduced and the search engines further ignores all the hidden tags. This adversely effects the web ranking or search engine visibility. In other words reduces the traffic. A skilled optimizer will never use <nonscript> tag to hide any unrelated content. A SEO always determine the real need for <nonscript> tags, sometimes that JavaScript are well written and generate qualified traffic. In such cases there is no requirement of adding <nonscript> tags. Another solution to this problem is to place the Javascript code at the bottom of the page, so the important content is at the top of the page, in the following manner: |
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<html>
<head>
<title>The site's title</title>
<meta name="description" content="The site's description.">
<meta name="keywords" content="The important keywords">
</head>
<body>
<p>The Body of the Page!</p>
<SCRIPT LANGUAGE="JavaScript">
<!-- Begin
function f1()
{
// The codes
}
function f2()
{
// The codes
}
// End -->
</SCRIPT>
</body>
</html> |
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| By adding text based links to the bottom of the page the webmaster gives a desired look to the website. As well gives another source of navigation to the visitors and search engines. Due to this the Bottom navigation schemes with text based links are being widely adapted. |
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| J2EE framework can be used judiciously to generate its best performance. This framework is scalable, easy to sustain, flexible all these advantages if clubbed with an intelligence and experience of a efficient webmaster the extreme benefits can be generated. |
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