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| SEO marketing is an exigent assignment which involves various tasks. One of them is increasing or rather attracting traffic on the web pages. A webmaster may have to create a new website or have to develop already existing website. |
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| PHP or Hypertext Preprocessor is a scripting language commonly used for constructing vibrant webpages to put forward customized information. The PHP has any advantages it is user friendly as it is easy to learn and understand. As requirement of system resources is very less, usually used in Apache Module due to which it loads and perform quickly. It is stable in nature and is an open source. PHP is also safe as it offers several adjustable levels of protection against malevolent attacks. The biggest advantage of using PHP is that it can integrate with many platforms and software programs. And moreover the PHP is easy to code. |
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| An experienced webmaster use advantages of PHP scripting language to enhance ranks of the PHP pages. The content on page with proper keywords may attract the crawlers but cannot force them to stay long as server take more time then usual to process the PHP codes. The upshot of this is labeling of the PHP webpage as insensitive. To avoid this webmaster uses clearly and fully defined columns which he wants to retrieve. The webmaster uses duplicated codes with as many static values. |
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| As PHP can be incorporated well with many with many platforms, the optimizer gives them a static outlook and as well make them act like static pages by using Apache module. An Intelligent optimizer always use different URL’s for different pages with less GET variables and more bits of keyword rich text to make them look more significant. Use of different URL’s for different pages will force the spiders or crawlers to give individual treatment to all the pages. |
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| A webmaster can give a still look to a PHP page without mod rewrite. The webmaster places the script in another or fake directory, by changing the Rewrite Base line accordingly. For example the webmaster place it in a directory named as “fake”, then he changes it into |
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| RewriteBase/fake |
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| And a optimizer can also disguise a PHP script named as HTML, to customize .htaccess for PHP script. The .htaccess lines instruct the mod_rewrite module to rewrite any request pagename.html internally to scriptname.php. This makes the browser to display a dynamic page as static page, as all the rewriting occurs behind the scenes. |
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| SEO on PHP pages appears difficult but a smart optimizer uses all above mention tools and use the PHP pages to boost the ranks in search engines like Google and Yahoo. As the content on PHP pages can be updated and changed in real time. The optimizer with easy amendments can generate title tags which reflect the exact content of the page. Using these tricks serves the purpose of attracting the crawlers and getting desirable results. Due to all the advantages and tools explained PHP is a widely used server-side scripting language for creating interactive and search engine friendly static looking dynamic pages. |
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