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| Search Engine Marketing, or SEM, is a type of Internet Marketing that deals in promoting websites by increasing their visibility in the Search Engine result pages (SERPs). According to the SEMPO (Search Engine Marketing Professionals Organization), SEM methods consist of: Search Engine Optimization (SEO), paid placement, and paid inclusion. |
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| SEMPO’s survey shows that North American advertisers spent US$9.4 billion on search engine marketing in 2006, a 62% increase over the 2005 and a 750% increase over the year 2002. The largest SEM traders are Google Adwords, Yahoo! Search Marketing, Microsoft adCenter, and MIVA etc. SEM has grown much faster than traditional advertising. |
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| The basics of search engine marketing include: |
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| Search Termsor Keywords |
| These search terms are the key phrases that will be used to promote your web site. |
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| Web Page Optimization (SEO) |
| Basic web site design and Development changes that will make your site more search engine friendly. |
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| SE Submission |
| Getting your site listed in the various search engines and directories. |
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| Link Building or Link Popularity |
| Link building is a key factor when it comes to top ranking in search engines and luring traffic to the website. Link Popularity is all about getting quality sites to link to yours, and the overall effect links has on your SE rankings. |
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| Paid Search Engine and Directory Inclusion |
| If you don’t want to wait for the search engines to find and index your site on their own, you can pay for fast inclusion. |
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| PPC / CPC Search Engines |
| Your site's log files contain a lot of information about the efficiency of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site. |
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| Web Site Log File and Traffic Analysis |
| Pay per click advertising presents the opportunity to buy their way to quick and better positions on search results pages as sponsored listings. |
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| Google's Page Rank |
| Although Google's PageRank is but one feature Google uses to decide its search results, it is a popular topic. |
