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| 10 Mistakes that can kill your SEO Campaign (Non-Technical Reasons) |
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| The first step in starting a successful search engine optimization (SEO) campaign starts with keeping in mind the most dreadful SEO mistakes.
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| Some People might say that no SEO process can be 100% perfect, but I say that the success ratio of a campaign makes it perfect. There may be uncertainties about knowing the best matching keywords phrase to target, but the ROI and client satisfaction makes all this hustle worth-while.
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| The devastating errors can be avoided and even fixed when the seo campaign is planned by keeping these evil 10 in mind: |
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| 1. Presuming that SEO is a stroll in the park |
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| SEO Loop’s baseline is Strategy Iteration Success. Iteration is the most important part of any SEO campaign, Iteration here stands for keep on tweaking the campaign now and again. Website Optimization is not a one time endeavour. Nobody can work on the architecture one time and achieve higher rankings and drive more traffic? Giving time and paying efforts ensure success of any SEO campaign. In the mean time, ranking and traffic analyzer tools can enlighten the campaigner about what he is doing and what more can be done. |
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| 2. Pushing beyond restrictions |
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| SEO is and always was an approach where efforts and madness have little difference. If you want to win the SEO race you got to keep a check on your effort’s pace. Sometimes a ranking can be hugely improved with an effective change to a page header (i.e. changing graphic to text) or by tweaking the Header tag texts. |
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| 3. Underestimating or ignoring the page titles |
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| IF you want a successful SEO campaign then worship the page titles. Always remember that the title tag is one of the most powerful places to include keywords. Never mess up with this most important spot on your website by putting company names or unnecessary words. Branding is important but what’s in the name if nobody can find your company via search. Keep the rankings in top of your priority list and then find ways to include the business name. |
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| 4. Expecting miracles in no time from SEO specialists |
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| Hiring an Internet Marketing company with an array of SEO skill sets is just the first step in long run. You must give the Internet Marketing Specialist plenty of time to make the most of their skills, whether they’re strong in usability, writing, programming or design. Never make then hurry the project, because stretching things can always make something miss out. Nobody wants to pay full for a half hearted effort. |
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| 5. Opting for the wrong keywords |
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| When you have new website with few pages and nearly no back links, plan your strategy around the keywords. First of all, do not go for the most competitive keywords in the very starting. Put the big keywords in the mix, surrounded by a lot of long tail keywords. And even if it’s an established website, a company always needs to own up to its shortcomings. You can’t rank for everything is the website architecture if content isn’t present to support the keywords that must be highly visible. |
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| 6. Call attention to Link Building |
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| Link building is not the easiest marketing task ever invented. Websites you’re targeting are owned and marketed by those who have plenty on their plates. You should be able to relate. If you want it to work, you need to stick with it, trying time and time again to get others interested in your website if you have compelling content. I’m almost 6 years into this field and many websites are nothing more than brochures. General and industry specific directories can help them. A link strategy always goes back to the content – what demos, white papers, guides, videos, tools, etc. do you have that someone may care about? |
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| 7. Resisting sharing thoughts about marketing |
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| Try sharing data with other marketers in and outside of your company, whether it’s Bernard the email guy or Meera the paid search specialist. It just doesn’t make any sense to work in silos. Talk to others about your target markets, your customers, your web analytics and keyword data compiled from search engine advertising tools, third-party software products, blogs, competitors, etc. |
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| 8. Failing to monitor ROI improvements |
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| When all's said and done, the search engine specialist is successful if he or she can manage to get keywords at the top of search engines and drive relevant traffic. A business should hold on to that hard work and control them with a maturing ROI strategy. For ROI, start tracking the leads coming with your website. Is it really effective? Do the colours work? Is the text in the right spot? Is the call-to-action understandable? Have you stuffed too many in the navigation? Can anyone find their way around? Do you look like a first-class operation? I still see countless websites that are all blue or seem obsessed with orange. Think contrast, not bland. And it would help to include a phone number (sometimes they’re present but concealed). |
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| 9. Misunderstanding the Rankings |
| Another area with possibilities of huge mistakes. You have got #1 on MSN? Big deal. What was the search term you targeted? Show me the traffic and tell me about conversions. Rankings are awesome if they drive a reasonable amount of traffic that your website can convert. |
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| But what if two pages rank for the same search term? Are you going to work on both the page ranking #3 and the other one ranking #11 on Google? Does the #3 page seem more interesting? |
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Three golden rules to think about:
1. Which webpage is the results page that has more conversion material?
2. Which webpage do you believe can squeeze up even higher?
3. Which page might better serve another search term?
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| 10. Being Content with Limited Content |
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| Always remember that little content’s never going to work and short pages don’t measure up. You can add content without jeopardizing the usability of a page. Add a section of related links. Summarize other content on the website and include subheads to introduce each text segment. Add a simple FAQ section. Place a full or partial testimonial. Cross-reference something that can be purchased or downloaded. |
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| Plenty of other opportunities exist to excel or slip up. The more you’re aware of your abilities and deficiencies, the more you can anticipate problems and solve them. In the end, your website will perform closer to its potential with SEO as one of its key catalysts. |
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